OK, this is the craziest thing I've posted here (hard to imagine that). While reading 1984 my coworker was also reading it. Every couple mornings we'd meet in the office and chat about our thoughts on the book. We enjoyed the concept of camera/screens in people's homes to transmit a contrived message and spy on the occupants. I mentioned that I heard about a year or two back that the newer televisions not only could be used to listen to what is said in the room, but that the technology had been sold under the guise of tailoring advertisement to the audience in each room. This, I really thought, sounded crazy. But, while we were reading the book he happened to talk to his wife about it in their living room after work one night. 15 minutes later, on a bay area tv station on his tv up popped an amateurish advertisement about a 1984 convention down in LA. My buddy and his wife just stared, mouths agape in amazement. He said the ad looked very out of place. A couple nights ago at my place I had to ask my daughter several times to brush her teeth before bed. (I imagine many of you could relate to that struggle). Then, about 15 minutes later when I was going to bed an Oral B advertisement came up on the Golf Channel. Yep...on the Golf Channel. Pretty interesting, huh?