"The launch in West Texas is the third for the New Shepard rocket, which is named after Alan Shepard, the first American to go to space.
Both the rocket and the capsule, which will eventually carry paying customers, landed successfully. During this test, the capsule was carrying two microgravity experiments from the Southwest Research Institute and the University of Central Florida."

http://money.cnn.com/2016/04/02/techn...

Competition flares "There's a difference between 'space' and 'orbit'." -- Elon Musk.
http://money.cnn.com/2016/03/04/news/...