How Verizon Uses Your Information

Posted by brando79az 8 years, 8 months ago to Business
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This was emailed to me today.

IMPORTANT NOTICE ABOUT HOW VERIZON WIRELESS USES INFORMATION
Why am I getting this notice? Your privacy is an important priority at Verizon Wireless. Our privacy policy (available at www.verizon.com/privacy) describes the information we collect and how we use it. Today we want to tell you about how Verizon Wireless may use information for (1) certain business and marketing reports, and (2) making mobile ads you see more relevant. You have choices about whether your information is used for these purposes.
If you do not want your information used for the described purposes, you can let us know by using one of the options described in the "Your choices" sections. Please note that if you have already informed us about your choices, you do not need to do so again.
This notice supplements our Privacy Policy.
What information are we talking about?


Under these programs, we will not share any information that identifies you personally.
Mobile Usage Information:
Addresses of websites you visit when using our wireless service. These data strings (or URLs) may include search terms you have used.
Location of your device ("Location Information")
App and device feature usage
Consumer Information:
Information about your use of Verizon products and services (such as data and calling features, device type, and amount of use)
Demographic and interest categories provided to us by other companies, such as gender, age range, sports fan, frequent diner, or pet owner ("Demographics")
Is my information shared?
Under these programs, we will not share outside of Verizon any information that identifies you personally.
How will my information be used?
To create business and marketing reports. We will combine Mobile Usage Information and Consumer Information in a way that does not personally identify you. We will use this information to prepare business and marketing reports that we may use ourselves or share with others.
For example, a report might state that 10,000 mobile users visited a sports website in a month and 60% were men.
For other companies to create business and marketing reports. We may also share Location Information with other companies in a way that does not personally identify you. We will allow these companies to produce limited business and marketing reports.
For example, the data we provide could be combined with data provided by other wireless carriers to create a report on the number of mobile users who take a particular highway during rush hour.
To make mobile ads you see more relevant. When you use your wireless device, you often see ads on websites and apps. Using certain Consumer Information (such as your Demographics, device type, and language preference) and the postal address we have for you, we will determine whether you fit within an audience an advertiser is trying to reach. In addition, we will use an anonymous, unique identifier we create when you register on our websites. This may allow an advertiser to use information they have about your visits to online websites to deliver marketing messages to mobile devices on our network. We will not share any information that identifies you personally outside of Verizon as part of this program.
Some examples could include: For a local restaurant that wants to advertise only to people who live within 10 miles or for a retailer advertising to people who have visited its website online, we help enable these ads to mobile devices on our network.
Your choices. If you do not want us to use your information for any of these purposes described above, please let us know at any time by visiting www.vzw.com/myprivacy or by calling 1.866.211.0874.
You will receive mobile ads whether you participate or not, but under the advertising program, ads may be more relevant to you.
If you have a multi-line account, you must indicate your choice for each line. If you add a line, you will need to update your privacy choices.
How does this work?
The Verizon Relevant Mobile Advertising program uses a unique identifier that is inserted in certain web traffic to deliver ads to your mobile device. For more information, please visit www.vzw.com/support/unique-identifier....


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  • Posted by 8 years, 8 months ago
    Doesn't Verizon get enough of my money already? I would expect this from a budget carrier but based on conversations with my friends and colleagues this is the most expensive. Yeah, I'm kinda a tin-foil hat kinda guy but beyond the information sharing they are telling me they are going to start sending me advertisements????
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