Galt's Gulch

Why Do They Do It?

Posted by Hiraghm 12 years, 3 months ago to Business
7 comments | Share | Best of... | Flag

So I'm watching this delightful video of one of my favorite Youtube celebrities, Lindsey Stirling, and she's talking about this dance competition.

http://www.danceon.com/video/14-lindsey%...

One of the moves they're told they have to incorporate into their dance is some Coke/Red dance move, part of some ad on the part of the companies to promote knowledge of and reduction of maternal transmission of HIV.

What is with these giant corporations promoting every crackpot cause on the planet? In another post I told how I would have refused to buy a software package because they gave a piece of the money to the Nature Conservancy.

I just don't get why big corporations can't just do their freaking jobs; make a product, reduce the price by what promoting this "cause" costs, and I'll be more likely to buy the product, and I can spend the rest of my money on whatever causes *I* choose.

Add Comment

FORMATTING HELP

All Comments Hide marked as read Mark all as read

  • Posted by LionelHutz 12 years, 3 months ago
    I can't give an answer to your question, but I am reading between the lines it's a rhetorical one, anyway. I saw this app discussed on Beck's web site a few weeks back and it does seem to be an interesting way to locate these companies and not do business with them if you don't like the other things you end up funding. I haven't used it yet, so I can't tell you whether it's any good. Anyone else using it?
    http://www.2ndvote.com/
    Reply | Mark as read | Best of... | Permalink  
    -
  • Posted by $ minniepuck 12 years, 3 months ago
    it's just another branch of marketing. in some corporations, this part of the company is titled "corporate social responsibility" and aims to connect with clients on a more personal level to build brand loyalty. does it work? I don't know. it sure does make things more expensive. like you, I purposely don't buy some brands that partner with organizations that I don't want to support. I suppose the Corp is betting people like us are outnumbered by those who will feel some emotional response and buy the product. if enough do and they make a profit with the added expense of these partnerships, they'll just continue finding more causes to sponsor.
    Reply | Mark as read | Best of... | Permalink  
    • Comment hidden by post owner or admin, or due to low comment or member score. View Comment
    • Posted by Hiraghm 12 years, 3 months ago
      " if enough do and they make a profit with the added expense of these partnerships, they'll just continue finding more causes to sponsor. "

      Another example of the evils of democracy...
      Reply | Mark as read | Parent | Best of... | Permalink  
  • Posted by $ rockymountainpirate 12 years, 3 months ago
    Now Hraghm, these corporations are just doing their 'civic duty' you know. Gag, gag.

    I totally agree with you that if I want to support something I'll send them the support myself, not through a proxy like a corporation.
    Reply | Mark as read | Best of... | Permalink  

FORMATTING HELP

  • Comment hidden. Undo