Sounds like a plantation’: Aunt Jemima’s long awaited rebrand flops pretty spectacularly

Posted by $ Olduglycarl 3 weeks, 4 days ago to Culture
13 comments | Share | Flag

After 7 months and 3 weeks, the article about the Aunt Jemima name change is still getting comments. Today, a new related article was published and the name change seems to be a flop and everyone is still POed!
Even my wife stated today, she'll never buy that syrup again because they took away it's treasured brand name. Old article link:
https://www.galtsgulchonline.com/post...
SOURCE URL: https://www.bizpacreview.com/2021/02/10/sounds-like-a-plantation-aunt-jemimas-long-awaited-rebrand-flops-pretty-spectacularly-1027920/


Add Comment

FORMATTING HELP

All Comments Hide marked as read Mark all as read

  • Posted by $ Ben_C 3 weeks, 3 days ago
    Good grief. All these woke companies are doing it for marketing and nothing else. This companies effort is minuscule compared to the 22 trillion the Federal Government has spent of LBJ's Great Society and War On Poverty. What the hell do they think they will accomplish? Nothing but posturing. I have cancelled my membership to Sam's Club (their support of BLM) and stopped buying anything from those companies that discontinued My Pillow. If enough of us do this we may get our point across to these anal orifices.
    Reply | Mark as read | Best of... | Permalink  
  • Posted by $ Abaco 3 weeks, 3 days ago
    Yeah, I really don't get this whole story. What are they trying to accomplish (they being those who would complain about the old name and label)?

    There is some strange desire to erase history, for sure. But there's more to this than just that. It got me thinking...which is always dangerous. If we really want to attack racism wouldn't we attack racists instead of doing this? We call a bottle of delicious maple syrup racist and change it...instead of targeting legitimate racists. Now...being racist isn't illegal (yet) but I'm talking about those who break our existing laws. (We don't need any more laws, either).

    Just the other day I was in a high-level meeting where a lady running the meeting said that the next person employed would have to be a "non-white female". (For reference, this was in California). I found that statement offensive. Why not just hire somebody who can be very effective?

    I'm probably not making sense. In short...none of these steps like this one will help inclusion or tolerance. The best way to fight racial injustice and prejudice is to do what I've done - raise children to only judge a person by the content of their character vs. the color of their skin. I picked up my son from a local park the other day where some kids were using the "N" word like it was ok. My son said, "I've never said that word. Ever." At ten years old he asked me, "Dad, what's a 'black' person?" He didn't know, even though his collection of friends cover the full spectrum. All this pointing at statues and stomping on their heads when they're pulled down, pointing at maple syrup and such...this isn't going to get done what they say they want done. I will say I'm not opposed to renaming some pro sports teams. So be it... And, to be clear...I'm not opposed to this name change. I just don't think it will accomplish anything.
    Reply | Mark as read | Best of... | Permalink  
    • Posted by $ Dobrien 3 weeks, 3 days ago
      Sticks and stones may break my bones but names will never hurt me. BTW all of this has nothing to do with racism except for your boss who is being racist and is breaking the law. Regarding sport teams:If you own the sports team you can have a say in the name otherwise it is none of your business. See this is all about control it is about removing free speech. When some idiot wants to call someone a name you are then able to judge the content of their character, otherwise your judgement is a crapshoot.
      Reply | Mark as read | Parent | Best of... | Permalink  
    • Posted by $ 3 weeks, 3 days ago
      I think they like hearing themselves complain...they are toooooo stuuuuuupid the try and think otherwise.

      PS...the racist are the one's complaining...

      I am opposed to renaming anything except the creatures that want to rename stuff...let's change THEIR name to STUPID PARASITICAL HUMANOIDS!
      Reply | Mark as read | Parent | Best of... | Permalink  
  • Posted by $ BobCat 3 weeks, 3 days ago
    Already have crossed off From my list this new pearl mills syrup, along with the repackaging of land o lakes butter(sans the Indian maiden), and others... guess I will be enjoying home made sourdough pancakes with real maple syrup and locally produced butter ... while, hopefully, these b&$7&7@$ go belly up ...
    Reply | Mark as read | Best of... | Permalink  
  • Posted by $ Dobrien 3 weeks, 4 days ago
    Everything this “woke” group think does flops except the crimes the leaders commit.
    Billions given to BLM by corporate America. Mark Cuban eliminates the national anthem before his basketball games ,what a privileged leftist delete.
    NFL and all sports slandering patriotism and disenfranchising their fan base. Bad is good and good is bad . MASA instead of MAGA. Make America Shitty Again. My temper is at the boiling point.
    Reply | Mark as read | Best of... | Permalink  
    • Posted by $ 3 weeks, 3 days ago
      The only thing preventing me from completely losing it is: I know that is exactly their intention and I am NOT going to give them the satisfaction!

      It's not about the syrup nor a name...it's about the effect of their stupidity upon our civilization, our society and our lives.
      Reply | Mark as read | Parent | Best of... | Permalink  

FORMATTING HELP

  • Comment hidden. Undo