Nike selects Colin Kaepernick for ‘Just Do It’ ad campaign

Posted by Casebier 10 months, 3 weeks ago to Culture
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Guess Nike's writing off middle America sports enthusiasts for their products - just don't buy Nike.
SOURCE URL: https://www.si.com/nfl/2018/09/03/colin-kaepernick-nike-just-do-it-campaign-advertisements


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  • Posted by  $  Olduglycarl 10 months, 2 weeks ago
    This is perhaps where Kaepernick got the idea to disrespect the flag...not to mention, politicizing an all American sport.

    WHERE DID THE HATRED FOR THE FLAG START?

    EVER WONDER WHERE
    COLIN KAEPERNICK GOT HIS IDEA TO KNEEL AND DISRESPECT THE
    FLAG?
    DO NOT ADD A SINGLE
    WORD , but just pass it
    on.
    Code,
    Title 36, Chapter 10, Sec.
    171...
    During
    rendition of the national anthem, when the flag
    is displayed, all present (except those in
    uniform) are expected to stand at attention
    facing the flag with the right hand over the
    heart. Or, at the very least, "Stand and Face
    It".

    Senator
    Obama replied :
    "As
    I've said about the flag pin, I don't want to be
    perceived as taking sides." "There are a lot of
    people in the world to whom the American flag is
    a symbol of oppression..." "The anthem itself
    conveys a war-like message. You know, the bombs
    bursting in air and all that sort of
    thing."
    Obama
    continued: "The National Anthem should be
    'swapped' for something less parochial and less
    bellicose. I like the song 'I'd Like To Teach
    the World To Sing'. If that were our anthem,
    then, I might salute it. In my opinion, we
    should consider reinventing our National Anthem
    as well as 'redesign' our Flag to better offer
    our enemies hope and love. It’s
    my intention, if elected, to disarm
    America to
    the level of acceptance to our Middle East
    Brethren. If we,as a Nation of warring people,
    conduct ourselves like the nations of Islam,
    where peace prevails, perhaps a state or period
    of mutual accord could exist between our
    governments".
    When
    I Become President, I will seek a pact of
    agreement to end hostilities between those who
    have been at war or in a state of enmity, and a
    freedom from disquieting oppressive thoughts. We
    as a Nation, have placed upon the nations of
    Islam, an unfair injustice which
    is WHY my wife disrespects the
    Flag
    and
    she and I have attended several flag burning
    ceremonies in the
    past".

    "Of
    course now,
    I
    have found myself about to become The President
    of the United States and I have put my hatred
    aside . I
    will use my power to bring CHANGE to this
    Nation, and offer the people a new
    path . My
    wife and I look forward to becoming our
    Country's First black Family.
    Indeed , CHANGE
    is about to overwhelm the United States of
    America."
    Yes, you
    read it
    right.
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    • Posted by term2 10 months, 2 weeks ago
      He brought change alright. He brought his muslim background into the forefront, along with his politically correct liberal ideas, and his signature destruction of our medical care system. Lots of change...
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  • Posted by freedomforall 10 months, 2 weeks ago
    Guess they have changed their motto to: Socialism - Just Do it

    Never bought any overpriced rubbish from the comrades at Nikovich.
    Now they can be certain I never will.

    "Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly."
    - PT Barnum

    "It's morally wrong to allow a sucker to keep his money."
    - W. C. Fields
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  • Posted by term2 10 months, 2 weeks ago
    They are halving their customer base. Hopefully for them, they figure that the millenials and other liberals will still buy their stuff. There are other shoe mfrs and we dont HAVE to patronize Nike.

    Down with Kaepernick forever.

    Nike is stupid to pay him millions
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  • Posted by  $  allosaur 10 months, 2 weeks ago
    Should I be asked on the street by a man with a mic about what's my take on one Colin Capernick, I would call to everyone's mind those socks he wore with pigs as cops all over them.
    Nike must like those socks, too.
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    • Posted by jdg 10 months, 2 weeks ago
      Some cops deserve it. There needs to be serious change, including an end to all forms of immunity for cops who violate someone's rights or use unnecessary force.

      But it's stupid to try to link that problem with race.
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      • Posted by  $  allosaur 10 months, 2 weeks ago
        Taking a knee during the National Anthem is far more a show of contempt toward servicemen, veterans and American warriors who were wounded or killed in action throughout this country's history.
        I was a corrections officer for 21 years and I first hand observed that a bully with a badge was not into racism but into having power over others.
        The closest me dino came to getting killed was rescuing a bully with a badge who got beat up after being sucker punched.
        The bully with a badger deserved what he got. I didn't.
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        • Posted by  $  AJAshinoff 10 months, 2 weeks ago
          Agree 100%
          There is a time and a place for everything. There is no reason these players couldn't use their fame off the field to make their statements.
          They are played to play a game. Play the game and keep your opinions to yourself. If you don't like that arrangement get a job for crap pay and work.
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    • Posted by  $  Suzanne43 10 months, 2 weeks ago
      Well said. Other players were told they had to conform to uniform rules but not Capernick. I heard that Nike is counting on Blacks and over seas sales to compensate for the loss of sales to people who disapprove of their ad. Well, we shall see how that works out for them. A friend of mine wants to have a bonfire burning of all things Nike. She is angry like so many of us are.
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      • Posted by  $  allosaur 10 months, 2 weeks ago
        After me dino wrote the above, I read something that reminded me that Capernick likes to say "F the police."
        Nike must fully agree with that also.
        Guess what I'd like to say about Nike? Oops, never mind. I'm talking to a lady.
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        • Posted by  $  Suzanne43 10 months, 2 weeks ago
          LOL, a lady who has probably heard them all. Maybe Nike would like to make an ad with Caper**ick saying the "F" word while taking a knee with the National Anthem playing in the background. That should help sales.
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  • Posted by Abaco 10 months, 2 weeks ago
    That is just strange...

    I once boycotted Nike for over a decade. It started when Tiger won the Masters and they had an ad with him saying there were still courses where he couldn't play. He was already worth probably $100M and could play wherever he wanted. I thought it was in very poor taste. This tastes very similar.

    And another thing... Just this weekend, as I often do watching golf, I noticed a really nice golf shirt on one of the PGA players and thought, "Hmmm, I'll pick one of those up." Nope. Not now. Oakley and Peter Millar for me...still.
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    • Posted by  $  Dobrien 10 months, 2 weeks ago
      Try the shark brand from Greg Norman very comfortable.
      Tiger has played courses I couldn't dream of playing... And I never will get to..... for twenty five years or longer. He should be praising the equality and opportunity in the USA .singing look at the success you can have.
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  • Posted by CircuitGuy 10 months, 3 weeks ago
    I'd like to think the executives value liberty, but a bigger motivation is that we the consumers do. This is just a reminder that despite the very serious setbacks, people value freedom. Liberty is mainstream value that brands want to be associated with. It makes me more keen to replace my old exercise shirts with Nike.
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  • Posted by NealS 10 months, 2 weeks ago
    I assume "Just Do It" goes for boycotting Nike too. Or is it part of only one way allowed? They're allowed to take a knee, and I'm not allowed to boycott them. President Trump's reelection will tell us the future direction of this country and perhaps even teach big business to stay out of politics.
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  • Posted by  $  puzzlelady 10 months, 2 weeks ago
    Using (paying) a well-known sports figure to be a salesman for a product line is the height of pragmatism. The athlete thus flattered and bribed is likewise doing it pragmatically, for both the money and the propaganda advantage, sugarcoating it with political idealism. And as long as people get swept up in it, such devices work. Mob mentality, group solidarity, showbiz appeal, marketing savvy... emotional manipulation short-circuits reason and rational ethics. Feel, don't think. Pervert old symbols to new uses. "Taking a knee" used to symbolize worship and obedience. With enough publicity it can mean resistance and revolution. It's a funny, funny, funny world.

    I've never owned a Nike product, not for boycott reasons but just because I don't wear those kinds of things. All you boys probably live in them.

    Hey, would you like to buy a garment with pictures of my products on them? Tanktops for women, no politics involved. Or is avoiding politics a political statement in itself?
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  • Posted by BCRinFremont 10 months, 2 weeks ago
    It’s hard to believe that alienating half of the country will increase shoe sales. Doesn’t Nike manufacture most of their stuff in China, Vietnam, and other communist sweatshops?

    Kneel for that, please....
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    • Posted by term2 10 months, 2 weeks ago
      They definitely halved their market potential. Maybe its only liberals that buy their stuff anyway, in which case their sales will be unaffected.
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  • Posted by mshupe 10 months, 2 weeks ago
    It certainly appeases a segment their perceived market. It merely trolls ignorance, and the ignorance of this short-sighted marketing gem will soon be forgotten and replaced. All that matters is the market reaction. As it should be.
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  • Posted by lrshultis 10 months, 2 weeks ago
    I will now disrespect many of those on this forum because I will disagree with your feelings or beliefs. Disrespect implies a disregard for the feelings or beliefs of some individuals. Any disrespect shown with respect to the flag (which one of them?) has to be due with it somehow having consciousness, which it does not, as the flag being a concept is some minds which cannot feel harmed by being dis-ed. Nearly every USA flag is a replica of the national flag at the Capital of the United States and cannot be called "The flag". Those flags should be considered as disrespecting The Flag since the millions of them degrades the concept of "The Flag". As does the little replicas on the Fourth of July that end up trampled, sent to land fills, and otherwise discarded. One should revere the First Amendment and its protections for speech, religion, press, petition, and assembly and not get bent out of shape when some individuals do not follow some idiotic pretended patriot law which the USA got along without for a century and a half.
    So unbend those out of shaped minds and and find something more worrisome to occupy your times.
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