Contrasts
When one pays the price for a product or service we are usually used to paying the price, or a price close to it.We are usually only made conscious of it when the current price is contrasted with a price for the same product's cost many years ago. For example, 100 years ago a Delmonico Steak at Delmonico's famous restaurant 100 years ago in 1917 was 95 cents. Currently at one of our better steak houses here in Florida, is $16.95. But this is even more painful when the contrast is personal because it happened during one's lifetime. The other day, I was throwing out some ancient bills when I came across bills for my kids from the doctor for the first 10 years of their lives. A bell went off in the old skull and checked out the Vet bills for my beagle, as she just tuned 10 years old. Guess what? The Vet bills were three times the cost of the bills for BOTH boys over a 10 year period. I didn't know whether to laugh or cry.