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Burger King has launched its own digital currency called 'WhopperCoin'

Posted by $ CBJ 4 years, 11 months ago to Economics
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This sounds like something for the humor section, but it really isn't. If this idea spreads, it will spawn a market in numerous private cryptocurrencies. Think of them as tradable coupons. If you don't want to redeem your loyalty "points" at the store that issued them, you can sell them for cash or trade them for "points" to use at another store that issues them. An added bonus is that the introduction of cryptocurrencies in a retailer's "rewards" program will begin making the general public familiar with the use of cryptocurrencies, which most people shy away from today.
SOURCE URL: http://www.businessinsider.com/burger-king-launches-whoppercoin-digital-currency-2017-8?r=UK&IR=T


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  • Posted by jimjamesjames 4 years, 11 months ago
    My "loyalty" is price. Right now, two Whoppers for $6. And works for my diet. Two a day satisfies me and only about 1400 calories........ When they go back up, no more Whoppers.
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  • Posted by $ 4 years, 11 months ago
    The whole “loyalty points” marketplace could be revolutionized. Here’s one example of what might come to pass:

    https://bravenewcoin.com/news/bitscan...

    “The system is built around a universal loyalty token, which is designed to increase in value with adoption. The token is both spendable cash and an attractive investment to hold in the medium-to-long term. . . Incent tokens give consumers the freedom to decide whether to spend them with the original retailer, other retailers using the system, or sell them an exchange for cash or other digital currencies.”
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    • Posted by RobertFl 4 years, 11 months ago
      Basic Attention Token. If you want free browsing, then you watch ads, if you watch ads, you get rewarded. If you don't want to watch ads, then you pay to not see them. Value for Value, win-win.
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  • Posted by LibertyBelle 4 years, 11 months ago
    Is this some kind of paper coupon, or is it some sort of thing over the Internet, which can be visible,
    and then, with some click, vanish into the void? Ex-
    cuse me, but I like cash; real cash; physical cash,
    that can be held in the hand, and even sometimes jingle and rattle. And if that makes me an anachronism, too bad.
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  • Posted by $ Ben_C 4 years, 11 months ago
    I just can't wait until the idiots in Congress realize there is a money stream that is not taxed. Should be very interesting rhetoric from the swamp.
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    • Posted by $ 4 years, 11 months ago
      With Hillary, high taxation and over-regulation would be a given. With Trump, not so sure. Also, it would need to be determined whether crypto backed by what amounts to discount coupons meets any legal definition of "money".
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