"We saw a huge spike in views and voter matches at Balanced Rebellion the day after the debate, and our sense is that voters are now tuning in, and are horrified, at the behavior and lack of any discussion of issues that will matter in the next four years," Kibbe says.

In response to this situation, "We are going to test this with a new ad that is about the values and issues that should matter in this election. 'Should,' but you won't hear about them on the stage set by the two party cartel because they know that their only chance of winning is to tear down the other. Hillary and her apparatchiks have released a well timed data dump, but Trump is more than willing to go there, doubling down on dirt and innuendo."

Kibbe hopes the video will hit home the message that Libertarian Johnson is "the alternative that you can be proud to vote for, no regrets, no feeling dirty the morning after the election."

This is that latest AlternativePAC video, emphasizing the wild range of choices and powers that the modern digital age gives us, offering "a set of ideas" that are not just anti-establishment but pro-liberty and pro-opportunity.

"Liberty is real transpartisanship," it declares. Abuse of power is the key to the problems that beset us, the video says, and liberty is for true togetherness and justice. "Let's unite liberty with community."

It's a little touchy-feely, not for all audiences, but an interesting way to sell a liberty message outside the existing confines of a self-consciously libertarian community, and help build a constituency that might outlast November 2016.