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I spend most my time trying to get middle managers to just try a product that will save their companies a fortune.
Bottom line: they are so worried about keeping their jobs they don't take the risk.
The biggest mining company in the world tried my product for a 6 month test and proved it saves 14% of their diesel fuel use. What did they do? They used the test to get a 2% fuel discount from their supplier. No risk to that decision, but at that one mine they threw away $65 million a year. Company wide it's over $1 billion a year (and millions of tons less CO2 emissions and 50% longer engine life.)
Every time I hear about Rearden Metal I can personally relate to his frustration.
Indeed, good ideas are not for everyone.