Clearly Cruz does not understand that Objectivists do not respond favorably to either sacrifice or altruism.

From Cruz's fundraiser letter:

I've asked my team to put together these secure links below so you can make an instant and secure sacrificial gift -- it can be done in just five minutes or less:

I CAN SACRIFICE $35 TO RESTORE AMERICA »

I CAN SACRIFICE $100 TO RESTORE AMERICA »

I CAN SACRIFICE $250 TO RESTORE AMERICA »

I CAN SACRIFICE $1000 TO RESTORE AMERICA »