I would like to see something that reminded me of the Macintosh Super Bowl ad from 1984 and yet be completely original. The hardest part of getting non-Gulchers excited about AS is that so much of the book appears depressing to them. It's a great book for reinforcing the perspectives of those who already are in the Gulch, but we need to focus on using the term Atlantis when trying to convince outsiders.

Any ideas for a viral advertising campaign?