Welcome to the Tupperware Party! Opioid marketing teams planned to "educate women in their natural settings" including "Tupperware parties" that female "empowerment" meant demanding more pain pills.
Posted by freedomforall 17 hours, 11 minutes ago to Business
Excerpt:
"I’ve also spent years commiserating with other doctors about how, back in the day, we were set up to fail our patients, thanks to a confused mishmash of nonsense about how no one gets addicted to modern opioid therapy anymore.
Yet even today — after all of the multi-billion-dollar settlements and lawsuits, after hundreds of thousands of overdose deaths, after hearings and speeches in Congress — few people seem to really understand how coldly and methodically Purdue (and other opioid manufacturers, but especially Sackler-led Purdue) worked at getting people addicted. They focused in marketing and sales trainings on the need not just to convince doctors to start patients on opioids — but to keep them on opioids, and at the highest achievable doses.
As laid out in particularly withering detail in the Massachusetts and New York state lawsuits, Purdue had an opioid sales strategy for every American identity group with good insurance. They targeted the elderly, showing doctors “profiles of fake elderly patients, complete with staged photographs” to help the doctor get comfortable hooking up grandma. They targeted veterans — who, in my state of Massachusetts, are three times more likely to die of a drug overdose than non-veterans but until that sad day also do have great insurance!
Purdue, both directly and through front organizations like the American Pain Foundation, even came up with the idea that getting addicted to OxyContin® could be a form of feminist self-actualization. Under the heading “Empowerment — women,” notes from a marketing strategy session elaborate approvingly that the “empowerment angle can be used with any program.”"
"I’ve also spent years commiserating with other doctors about how, back in the day, we were set up to fail our patients, thanks to a confused mishmash of nonsense about how no one gets addicted to modern opioid therapy anymore.
Yet even today — after all of the multi-billion-dollar settlements and lawsuits, after hundreds of thousands of overdose deaths, after hearings and speeches in Congress — few people seem to really understand how coldly and methodically Purdue (and other opioid manufacturers, but especially Sackler-led Purdue) worked at getting people addicted. They focused in marketing and sales trainings on the need not just to convince doctors to start patients on opioids — but to keep them on opioids, and at the highest achievable doses.
As laid out in particularly withering detail in the Massachusetts and New York state lawsuits, Purdue had an opioid sales strategy for every American identity group with good insurance. They targeted the elderly, showing doctors “profiles of fake elderly patients, complete with staged photographs” to help the doctor get comfortable hooking up grandma. They targeted veterans — who, in my state of Massachusetts, are three times more likely to die of a drug overdose than non-veterans but until that sad day also do have great insurance!
Purdue, both directly and through front organizations like the American Pain Foundation, even came up with the idea that getting addicted to OxyContin® could be a form of feminist self-actualization. Under the heading “Empowerment — women,” notes from a marketing strategy session elaborate approvingly that the “empowerment angle can be used with any program.”"
