Woke Apocalypse: Sony Humiliated After Wasting $200 Million on Diversity Video Game Disaster
Posted by freedomforall 1 month, 1 week ago to Politics
Excerpt:
"Get woke, go broke is not just a mantra, it's a rule, and the epic woke failures keep piling up in 2024 as the majority of consumers continue to reject DEI in movies, streaming, marketing and gaming.
Video games in particular have been aggressively targeted by NGOs and far-left governments for the dissemination of progressive propaganda, ostensibly because they are by far the most popular media for the younger demographic. From childhood to early adulthood the average western consumer will spend more time on video games than all other entertainment combined, making gaming a ripe venue for ideological grooming.
As we noted in recent articles on queer activist games like Dustborn, there is a vested interest by some very powerful people to dictate messaging in the video game sphere. The US government and the EU have been actively influencing gaming through ESG-like subsidies; offering developers millions of dollars if they plant woke content into their projects.
It's hard to say if Sony's latest gaming disaster, Concord, was partially paid for with ESG cash, but the content sure feels like it was drafted up by a bunch of blue-haired weirdos in the bathroom of a progressive think-tank.
Concord, a relatively generic competitive shooter with some obviously "borrowed" plot aesthetics from Marvel's 'Guardians of the Galaxy' , has all the indicators of a DEI game. This includes pie-chart diversity, no straight white males, lots of minority women, lots of fat positivity, at least one trans-woman and plenty of gender fluid pronouns. Sony spent at least eight years and $200 million (including marketing) on Concord with high expectations for the AAA title, only to discover no one wants to play as a clinically obese woman or a transgender.
Concord launched with disastrous results. Gaming service Steam logged a maximum of only 697 players for Concord and initial sales show only 25,000 units purchased. The lack of player interest has led Sony to treat the project as a total loss and the company is scrapping the entire game - Pulling it offline after only two weeks and giving customers full refunds. In other words, Sony just took a $200 million dollar loss on a game that they are throwing down the memory hole, possibly forever.
For those that might not remember, movie studio Warner Bros. did something very similar in 2022 when they scrapped the $100 million 'Batgirl' film before its release . Reports indicate that the flick was so woke and so unwatchable that WB decided it would hurt the company more to release it than it would hurt to dump it and move on.
This kind of scorched Earth response to product failure is rare from media conglomerates, but it might become more frequent as customers continue to develop a zero-tolerance policy for woke content. "
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Tell Sony To Go Broke by taking your business elsewhere.
Stop Supporting Your Enemies with your business.
"Get woke, go broke is not just a mantra, it's a rule, and the epic woke failures keep piling up in 2024 as the majority of consumers continue to reject DEI in movies, streaming, marketing and gaming.
Video games in particular have been aggressively targeted by NGOs and far-left governments for the dissemination of progressive propaganda, ostensibly because they are by far the most popular media for the younger demographic. From childhood to early adulthood the average western consumer will spend more time on video games than all other entertainment combined, making gaming a ripe venue for ideological grooming.
As we noted in recent articles on queer activist games like Dustborn, there is a vested interest by some very powerful people to dictate messaging in the video game sphere. The US government and the EU have been actively influencing gaming through ESG-like subsidies; offering developers millions of dollars if they plant woke content into their projects.
It's hard to say if Sony's latest gaming disaster, Concord, was partially paid for with ESG cash, but the content sure feels like it was drafted up by a bunch of blue-haired weirdos in the bathroom of a progressive think-tank.
Concord, a relatively generic competitive shooter with some obviously "borrowed" plot aesthetics from Marvel's 'Guardians of the Galaxy' , has all the indicators of a DEI game. This includes pie-chart diversity, no straight white males, lots of minority women, lots of fat positivity, at least one trans-woman and plenty of gender fluid pronouns. Sony spent at least eight years and $200 million (including marketing) on Concord with high expectations for the AAA title, only to discover no one wants to play as a clinically obese woman or a transgender.
Concord launched with disastrous results. Gaming service Steam logged a maximum of only 697 players for Concord and initial sales show only 25,000 units purchased. The lack of player interest has led Sony to treat the project as a total loss and the company is scrapping the entire game - Pulling it offline after only two weeks and giving customers full refunds. In other words, Sony just took a $200 million dollar loss on a game that they are throwing down the memory hole, possibly forever.
For those that might not remember, movie studio Warner Bros. did something very similar in 2022 when they scrapped the $100 million 'Batgirl' film before its release . Reports indicate that the flick was so woke and so unwatchable that WB decided it would hurt the company more to release it than it would hurt to dump it and move on.
This kind of scorched Earth response to product failure is rare from media conglomerates, but it might become more frequent as customers continue to develop a zero-tolerance policy for woke content. "
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Tell Sony To Go Broke by taking your business elsewhere.
Stop Supporting Your Enemies with your business.
