Excerpt:
"It was about four years ago that ZeroHedge went through ad monetization hell, having lost most of our advertisers because they did not approve of the content on this website and as a result they - together with such members of the Censorship Industrial Complex such as Newsguard, Sleeping Giants and CheckMyAds and various three letter US government agencies - did everything in their power to kill the site by starving it of ad revenue (it's what prompted us to launch a premium, subscription-supported version without which we would not have survived, and therefore we wish to personally thank all of our premium subscribers).

Fast forward to today, when Elon Musk is going through the same hell, as a growing group of companies are trying to do to X/Twitter what they tried to do to us by targeting the social media network and trying to starve it of ad revenue (their stated trigger of responding to the Media Matters fake news "report" was just a red herring: if it hadn't been for Media Matters, they would have found some other point of "virtue" to rally around, and pull their ads).

Of course, there is one key difference: Elon is the world's richest man, and if Twitter does not generate even one additional dollar of revenue, Elon will still be a multi-billionaire, and X can continue to operate for a long, long time if not in perpetuity (if costs are trimmed enough). It's also why Elon yesterday had some choice words for those advertisers who had halted advertising, telling them "go f^&k yourself" (with a shout out to Disney chief Bob Iger) if they think they can blackmail Musk... which is precisely what ad demonetization is: a not so subtle way of pushing content and editorial direction in exchange for a monthly stipend."