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Why Corporations Are Doubling Down On Woke Even As They Lose Billions

Posted by freedomforall 10 months, 3 weeks ago to Economics
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Excerpt: "But what happens in a world where consumer loyalty is no longer a guarantee and the public stops buying from chains that promote woke concepts? What happens when going woke also means going broke? Is ESG cash really worth losing half your customers or more? Well, not right now it isn’t. As central banks raise interest rates and cut their balance sheets the easy money party that started back in 2008 is ending. After a decade of exponential growth ESG is now in steep decline, and this is directly tied to the policies of central banks like the Federal Reserve. In the past year it is no longer viable to dump money into mostly useless woke projects. Yet, the woke trend continues. Why? Twenty years ago, the name of the game in the business world was “brand building.” If you could build your brand and gain market loyalty you could sustain your profit model for decades to come. Now, corporations are actually willing to destroy the very brands they spent so much time and money developing all in the name of political idolatry. It seems like pure madness, but what if they know something we don’t? What if they are riding out an engineered economic crisis so that they can be rewarded later with “too woke to fail” riches? My theory is that while ESG lending appears to be dying today, tomorrow ESG lending will be the only way any company will be able to survive. We need to start considering the future possibility of globally institutionalized ESG. The frightening notion of central bank ESG financing has been circulating ever since the early days of the covid pandemic. From the BIS to the Fed to the ECB, numerous programs began to surface with woke connotations. Most of them initially focused on climate change, with central banks suddenly taking an interest in “saving the planet” from a carbon threat that doesn’t exist. Now, there’s a rising chorus of DEI and social equity babble coming from central banks as well. Maybe international banks are limited in how they engage in ESG lending, but what about central banks? What if they drop their facade of being “politically neutral” and come out full force in support of the woke mind virus? What if central banks become the foundation of ESG? Wouldn’t woke lending then become perpetual?" ---------------------------------------------------------------- As I mentioned previously, the Deep State has a plan to reduce the supply of funds, only offering completely controllable digital credit, and we are to be its slaves. ONLY WE the People can stop this plan By Shopping With Local Merchants With A Locally Determined Medium of Exchange and Letting the Corrupt Corporations And the Fedgov Digital Looting Die A Well Deserved Death After 110 years of Stealing From Us.
SOURCE URL: https://alt-market.us/esg-dystopia-why-corporations-are-doubling-down-on-woke-even-as-they-lose-billions/


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    Posted by mccannon01 10 months, 3 weeks ago
    A civilization that loses its morals and loses its way will lose its life. PC, which grew into "woke" and its alphabet soup of applications is the loss of morals and way putting the life of western civilization at risk. High risk. It seems many people are waking up to what "woke" really is. Let's hope it isn't too late.
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    • 10
      Posted by 10 months, 3 weeks ago
      Let's 'hope' that a majority of people act to defend their liberty and have the courage to maintain the defense and resist the lies and active pressure of the looters and media.
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  • Posted by Dobrien 10 months, 3 weeks ago
    Yup I have been warning as you have about Larry Fink’s Blackrock and the technocracy they desire.
    ESG (Environment, Social, Governance) is becoming a well known term and is, at bottom, a form of “impact investing” – Meaning, major lenders such as Blackrock or Carlyle Group, or think-tanks like the Ford Foundation, seek to control societal outcomes using lending as leverage. Watch the video HERE featuring the Ford Foundation’s head of “mission investments” to get a basic understanding of what ESG really is: Social engineering.
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  • Posted by $ blarman 10 months, 3 weeks ago
    Personally, any Board of Directors who pursues or diverts business resources away from the primary business of making money for the shareholders should be sued for malfeasance and prosecuted for fraud. Board members are fiduciaries who have a duty to represent their shareholders interests and make a return on investment for those shareholders. When they choose to put woke policies ahead of filling their fiduciary responsibilities, they admit to everyone that they are liars and thieves and should be treated as such.
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  • Posted by CaptainKirk 10 months, 3 weeks ago
    Here is the scam.
    Assume you own a company.
    Assume you've loaded on the debt as the Bankers/Investors BEGGED you to do.

    Then assume that you have a Line of Credit (LOC) for Operating Expenses of say $1 Billion.
    So you can float your payroll, etc.

    Lets assume the banks trusted you, and gave you a simple 2% rate. So, you use your LOC to paper over the lose ends. But over the years, you have about 30% of it in use, and you can't get out from under it any time soon.

    NOW the banks are telling you, it will soon be 10% you do the math, and realize this will cannibalize about 80% of your profits.

    And the bankerk knows this, and adds...
    but if you had a better ESG score, I could keep the rate down at 4%

    Meanwhile, the cheaper the stocks get, the more Vanguard/Blackrock will be able to buy. And since they are controlling this stuff. You know they probably de-levered going into this, and will lever up at lower prices. As they put the screws to these guys. (because ONLY THEY know when the screws will go away, and the stock will rocket back up, and they can sell 10% and make 100% returns).

    Wash, Rinse, Repeat.
    Oh, then blame Capitalism... LOL
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    • Posted by 10 months, 3 weeks ago
      The market has been that way for a long time.
      It's just become more obvious as the banksters now have the power to crush large and small enterprises (and sovereign countries.)
      Our answer is to stop using their currencies and stop buying the junk that no one actually needs.
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  • Posted by tutor-turtle 10 months, 3 weeks ago
    The cabal (central banks, the prussians, whatever) own everything.
    They don't give a Rat'sAss if Bud, Yeti or Cabbalas goes broke. they do what they are told because they are owned. The point is to destroy this country and has been since we declared independence from the prussian state.
    It's your country to lose. Think fast.
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