Actually, I don't think he is. He's not on Target's side, he's simply trying to bring some reality back to the expectations. He doesn't side with Target, he's just saying that he doesn't expect the Target boycott to be anywhere near as devastating as the Bud Light one and I happen to agree with him. Bud Light is an individual brand with a LOT of substitutes. It's also a core conservative constituency in general. Bud Light made its billions off bikini ads and motor sports which largely cater to a manly (not male) audience. If they switch gears and want to cater to the 1%, that's their choice but it isn't going to go over well in terms of sales - as we've seen.

Target is already the brand for leftists. They've been doing this kind of thing for years: they were one of the first major chains to support men in women's dressing rooms (remember that fiasco) and instead of it shutting them down, it raged for a few months before going back to what it was. (I haven't done business with Target since that time, yet there's still one in my largely-conservative town.)

It should also be pointed out that Cruz also mentioned that Bud Light was going to have to answer Congressional subpoenas because Dylan Mulvaney's known influencing group is teenagers and its illegal to market alcohol to them.

Wal-mart isn't as obvious about it, but they chase sales from all types of people.
I don't have a problem with that until it perverts those too young or inexperienced to understand.
One possible solution: local governments could introduce laws that require such products be
sold only in an adult section with no minors allowed there.
Yes, the leftists would scream, but liquor has such restrictions already, and that gives the local
officials and stores cover from the anti-morality left and the GayLez activists.

Wahmart also still gets a lot of its merchandise from Chinese slave-labor sources. So it's facing potential boycotts from both sides, plus so much semi-legalized theft in blue states that the last time I went to one, most of their non-food merchandise was in locked displays.

My guess is that within two years Walmart will close or reduce itself to grocery stores, and we'll have to start mail-ordering other goods and policing our own porches when the packages arrive.

Another peaceful protest like BLM.

This is unfortunate but has a silver lining: it will now become easier to marginalize and laugh at trannies. Their woke supporters will evaporate or themselves be cancelled (ostracized) for terrorism.

would not surprise me due to the videos on youtube showing trans threating to shoot people