Auto Makers - Electrocuting Themselves
Posted by freedomforall 4 years, 3 months ago to Government
Excerpt:
"The key to selling something is to not sell the same thing everyone else is selling. Elon Musk grasps this concept.
His electric emulators do not.
Perhaps the latest sales figures will help them to grasp it. It appears that Tesla is about to become the best-selling luxury car brand in the United States, toppling BMW – which held the title for many years.
Arguably, because what BMW was selling during those years was something different than what Elon is selling.
Some will recall the old BMW slogan about Ultimate Driving Machines. It wasn’t just a slogan. BMW invented the luxury-sport sedan with iconic models like the 2002 of the ‘70s. The numbers signified two-door sedan, two liter engine – connected to a manual transmission. It was a car you drove."
But then government stepped in to decree what cars would be acceptable to sell.
"Having accepted that government decides what kinds of cars shall be built, the car companies accepted – in principle – that nothing other than electric cars would be built, once the government so decreed.
And so it has unfolded.
Now, BMW – and the rest – find themselves losing sales to Tesla, the monstrosity they breathed life into.
Perhaps it will occur to them – too late, probably – that there’s not much future in trying to sell the same government-mandated thing that everyone else is also trying to sell.
It would wonderful if they remembered what used to make each of these brands different – and decided to resume selling that, again.
All it would take is guts enough to publicly say – from now on, we’re selling what our customers want. Which is none of the government’s business.
It might just prevent them from going out of business."
"The key to selling something is to not sell the same thing everyone else is selling. Elon Musk grasps this concept.
His electric emulators do not.
Perhaps the latest sales figures will help them to grasp it. It appears that Tesla is about to become the best-selling luxury car brand in the United States, toppling BMW – which held the title for many years.
Arguably, because what BMW was selling during those years was something different than what Elon is selling.
Some will recall the old BMW slogan about Ultimate Driving Machines. It wasn’t just a slogan. BMW invented the luxury-sport sedan with iconic models like the 2002 of the ‘70s. The numbers signified two-door sedan, two liter engine – connected to a manual transmission. It was a car you drove."
But then government stepped in to decree what cars would be acceptable to sell.
"Having accepted that government decides what kinds of cars shall be built, the car companies accepted – in principle – that nothing other than electric cars would be built, once the government so decreed.
And so it has unfolded.
Now, BMW – and the rest – find themselves losing sales to Tesla, the monstrosity they breathed life into.
Perhaps it will occur to them – too late, probably – that there’s not much future in trying to sell the same government-mandated thing that everyone else is also trying to sell.
It would wonderful if they remembered what used to make each of these brands different – and decided to resume selling that, again.
All it would take is guts enough to publicly say – from now on, we’re selling what our customers want. Which is none of the government’s business.
It might just prevent them from going out of business."
